iPhone owners are the most loyal smartphone users around, according to a new survey by UBS Research. Apple’s iPhone boasts a 89% retention rate, indicating that nearly 9 out 10 iPhone owners will never buy another brand of smartphone.

Surprisingly, the company with the second highest retention rate is actually HTC, with 39% of its customers sticking around for the long haul. Apple claims a 50% retention rate lead over all other smartphone makers in terms of customer loyalty…(...)
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This entry was posted on Friday, September 23rd, 2011 at 4:06 pm and is filed under Apple, android, htc, iPhone, iphone news, market share, numbers, research, rim, survey. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.